Services
01
Brand Marketing
TV
Planning & Buying
Traditional TV media buying and planning
Traditional TV media buying and planning is like a rerun from the 90s. Let’s switch channels. Media Mora uses the same data-driven concepts used in digital media to target your purchase-ready media inventory either on television or digital media audiences with far greater precision than traditional TV planning.
Find out how our powerful our planning and buying Tactics can help advertisers target more precisely, increase engagement, lower media costs, and boost profit at scale.
- Marketing Research
- Messaging
- Positioning
- Persona/Segmentation
- Portfolio Architecture
We buy you Viewership Across all Formats and Devices
Television is constantly evolving into new formats –and we’re there.We extend your messaging to meet consumers on the latest screens, platforms, television formats, channels, and all devices.We are displaying your massage on the selected content for your right audience just anywhere.Whether you’re advertising on a Digital media, TV, Radio or OutDoor, Media Mora has youcovered. Our media buying reach covers over 70% of the Mena region population.
- Marketing Research
- Positioning
- Messaging
- Portfolio Architecture
- Persona/Segmentation
People-Based Media Planning
Television media buying has undergone a revolution. The old methods of targeting by age range and gender are history. Media Mora brings the power and precision of people-based marketing to your Media buys. Now you can target real people – across all television formats, channels, screens, and devices.
- Persona/Segmentation
- Positioning
- Marketing Research
- Messaging
- Portfolio Architecture
02
Digital Experience
Digital
Media Planning
and Buying
Forget Target Practice. Think Bullseyes.
Most digital media campaigns have it backwards. They put scale first and audience quality last. Media Mora gets it right. We start by precisely defining your audience using our proprietary Audience Management Platforms,. Our breakthrough technology delivers your most relevant message to the real people who are in the market for your products or services — at scale we targets your most valuable digital audiences across Social Media, Programmatic Video and Display, Audio Streaming and OTT devices – for the kind of reach your brand really needs.
- Marketing Research
- Messaging
- Positioning
- Persona/Segmentation
- Portfolio Architecture
We Use People-Based Targeting To Plan and Buy Digital Media Differently
Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris.
- Marketing Research
- Positioning
- Messaging
- Portfolio Architecture
- Persona/Segmentation
03
Data Science
Radio
Media Planning
and Buying
Dialing In the Radio Buying Experts
Throughout our years in business, Media Mora has crafted thousands of radio campaigns geared to achieve extensive growth. No surprise that we have earned a reputation as an agency that “knows radio best.”
- Marketing Research
- Messaging
- Positioning
- Persona/Segmentation
- Portfolio Architecture
03
Data Science
OutDoor
Media Planning
and Buying
Creating a powerful visual story
Developing a successful outdoor advertising campaign means creating a visual story to capture not only the message of your brand, but the attention of your audience as they zip by in their cars. Effortless Outdoor Media utilizes a simple plan of action to construct your unique strategy which focuses on:
- Easy-to-read design
- Brief messaging with accompanying image or graphic
- Call to action
- Higher contrast color combinations
- Distinct branding
- Marketing Research
- Messaging
- Positioning
- Persona/Segmentation
- Portfolio Architecture
Reach consumers all over your city
With just seven impactful words or less, you can deliver your powerful advertising message across Egypt to drivers zipping down the highway, stuck in traffic in the old town or driving through Da2ary. We offer a variety of outdoor advertising options that are “effortless,” including:
- Traditional and Digital Billboards
- Poster Billboard Ads
- Bus Shelters
- Mini Billboards
- The world of outdoor media is difficult to navigate. However, statistics confirm that outdoor advertising remains the best way to “brand a company” as well as increase business exposure due to its impact on consumers by creating the most visual awareness possible.
- From the nation’s highways to its city streets and transits, from shopping malls to business campuses and major sporting venues, Outdoor Advertising reaches people where they work, live and play! Outdoor advertising cannot be turned off, fast forwarded, thrown away or skipped, hence your message reaches consumers everywhere, all the time. It’s always on – delivering millions of impressions, one at a time.
- Everyday smart marketers have an opportunity to connect with consumers in a powerful, direct and effective way. Media Mora makes this connection possible. It delivers a variety of Outdoor advertising media forms through a vast and nationwide network, strategically positioned to deliver your message effectively and efficiently.
- As Media Buyers, we secure multiple vendor solutions to assure ideal outdoor coverage. Our significant annual business volume creates solid ties with most vendors nationwide, from the large publicly trade ones to the small and independent ones. It also provides us with a strong purchasing power. In return, we are granted preferential rates resulting in more cost effective solutions to our clients.
- Persona/Segmentation
- Positioning
- Marketing Research
- Messaging
- Portfolio Architecture